Incident Streetwear

Japanese inspired streetwear coming to Switzerland

Shop Incident Now

What is Incident?

Incident Streetwear

Japanese inspired streetwear coming to Switzerland

Shop Incident Now

What is Incident?

Seen at

Premium Fashion inspired by japanese streetwear

Built with premium fabrics for everyday wear.

A way of life, inspired by real moments and real people. Built with premium fabrics for everyday wear.

We believe in a way of life that focuses on mindfulness, respect towards people and materials. For us, clothing isn’t just fabrics and cuts - it’s your story, your voice, your connection to the world.

Ready to find a piece that speaks to you?

Bestsellers

Our most iconic pieces

White PIMA cotton t-shirt on a white background

SHIROI PIMA T-SHIRT

CHF 45.00

CHF 0.00

Beige cap with fish skeleton embroidery on a white background

KOI TAKUMI CAP

CHF 38.00

Grey t-shirt with architectural design of the Himeji Castle and text on a white background

SHIRO MONOZUKURI T-SHIRT

CHF 58.00

CHF 0.00

Discover the whole Shop

Premium Fashion inspired by japanese streetwear

Built with premium fabrics for everyday wear.

A way of life, inspired by real moments and real people. Built with premium fabrics for everyday wear.

Ready to find a piece that speaks to you?

Wanna know our bestsellers?

The World's finest

Experience the Luxury of Pima Cotton

Pima cotton is celebrated worldwide for its incredible softness and natural luster. Thanks to its extra-long staple fibers, our Pima collection is not only remarkably smooth against the skin but also significantly more durable and pill-resistant than standard cotton.

Get the PIMA Experience

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T-shirts

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Hoodies

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Jackets

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Caps

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Shoes

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Accesoires

About Incident

We are Adri & Mimi from Incident

Our journey began with a shared love for Japan. Over the years, we’ve traveled countless times to this incredible country, immersing ourselves in its rich culture, vibrant fashion, and unforgettable experiences.

Shop Japanese Streetwear in Switzerland

You can visit our event boutique on the following upcoming events:

Fantasy Basel
14. - 16. May 2026
Booth Nr.: to be defined

Japan Matsuri

19. - 20. September 2026
Booth Nr.: to be defined

Zurich PopCon

26. - 27. September 2026
Booth Nr.: to be defined

A new era for Japanese Streetwear

Discover premium our clothing from our Instagram and shop now!

Woman wearing white INCIDENT oversized T-shirt and patterned skirt on a street with Japanese streetwear urban street art mural background

Man wearing a black cap and black t-shirt with floral embroidery against a beige wall.

Latest Stories

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Japanese Culture Sakura Switzerland

February 26, 2026

Sakura in Switzerland: Best Places to See Cherry Blossoms in Zürich (Local Guide)

Looking for the best places to see sakura and cherry blossoms in Zürich, Switzerland? This local guide shows you exactly where to go for hanami‑style walks, photoshoots, and spring dates—without flying to Japan.

June 13, 2025

Fantasy Basel: A dream come true

We attended Fantasy Basel, fulfilling a long-time dream. The event was an incredible experience filled with amazing people, sold-out clothing pieces, and unforgettable moments. The support and energy from everyone who stopped by made it truly special, and the team left inspired and grateful.

October 14, 2024

Grazie Bellinzona!

Japan Matsuri in Bellinzona: A Celebration of Culture and Creativity A couple of weeks ago, we had the incredible opportunity to participate in the Japan Matsuri event in Bellinzona, organized by the Japanese Consulate in Switzerland and other wonderful...